Sheetal Mehta Co-Founder, Karat Kraft & Maiden

Sheetal Mehta is a dynamic Malaysian entrepreneur who has successfully steered two thriving businesses: Maiden, a modern clothing brand, and Karat Kraft, a luxury custom jewellery house.

Sheetal’s strong academic background led her to complete her Chartered Accountant qualification. She later married into a business family and joined the family business channeling her financial discipline and vision into building Karat Kraft and Maiden into multi-faceted brands.

As Co‑founder of Karat Kraft Jewels, she has helped elevate the brand into a name synonymous with handcrafted, custom-made, high-end diamond and gemstone jewellery. Visit karatkraft.com for more details about the brand.

Simultaneously, Sheetal leads Maiden, a contemporary Malaysian clothing label. Under her leadership, Maiden blends style with substance, reflecting her keen sense of fashion and brand building.

Sheetal’s journey from excelling in academics to becoming a business leader highlights her as a visionary who bridges creativity, craftsmanship & commerce.