Chai Lee Founder & CEO, Famsy

Chai Lee Fong is the Founder and CEO of Famsy, one of Malaysia’s fastest-growing gifts and merchandise companies with a strong footprint across Southeast Asia. Under her leadership, Famsy has evolved from a small production studio into a full-scale manufacturing and retail brand — housing a 30,000 sq. ft. print facility and multiple retail outlets — serving both corporate and consumer markets through creativity, customization, and innovation.

A serial entrepreneur with over a decade in digital business, Chai has built multiple eight-figure ventures and now leads Famsy’s mission to become the leading personalized merchandise platform in Malaysia and Singapore. Her focus on system-driven scalability, creative design, and tech integration has positioned Famsy as a trailblazer in custom manufacturing, retail innovation, and women-led entrepreneurship.

Chai maintains strong business and sourcing partnerships across China and India, and is deeply passionate about building bridges between markets in Asia. Her leadership philosophy centers on agility, purposeful growth, and empowerment — values that align closely with WICCI’s mission to strengthen the voice, leadership, and competitiveness of women in business globally.

a Council Member of the WICCI Malaysia–India Business Council, Chai contributes her expertise in cross-border manufacturing, SME growth strategy, brand development, and women entrepreneurship, fostering greater collaboration and trade synergy between Malaysia and India